Coffee Mill is a trendy cafe in Mykonos, the cosmopolitan island of the Aegean Sea.
The white washed windmills at the top of the hill have become the trademark of the island, recognized all over the world.
Despina Aeraki (Creative director, Designer)
Constantinos Haritos (Designer)
Evi Simeonidou (Copywriter)
Elias Prapas (3D artist)
Euagelia Mpoumpouli (Apron designer)
Dimitris Economopoulos (Jewellery designer)
The world known iconic symbol of the island inspired us for the creation of the logo, leading us to combine the windmills with the traditional coffee mill. Both mills created something unique and exclusive for Mykonos. Concerning the designing process, the windmill roof, shaped by two windmill sails (negative space), is pointing upwards symbolizing evolution.
The design is center-aligned, with curved and lowercase letters that are clear and friendly. The color palette is based on black and beige, to highlight the luxury of the café and the colors of a latte coffee. A problem we faced while designing the logo was that the name “coffee mill” includes three double letters, two “f’s”, two “e’s and two “l’s”. To overcome the repetition we used a ligature of typography in the letters “ff”.
We also designed the packaging for coffee beans/blends in bulk and in espresso capsules where we used the coffee mill pattern.
Having in mind that Mykonos is a cosmopolitan island with visitors from all over the world, we designed the menu board as a departure/arrival airport board.
As Coffee Mill is under a common roof with two other brands, we also designed a wayfinding signage in the interior and the exterior of the building, helping customers and visitors find their way (entrance, coffee shop hall, wc, exit) easily and conveniently.