Easy Hotelier
Easy Hotelier company was founded by renowned professionals in the field of Hospitality to provide consulting services to hotel units and to implement a comprehensive sales and marketing strategy aimed at maximizing turnover.
Tourism
Marketing
Consulting
DESPINA AERAKI (creative director/ designer)
KONSTANTINA BENAKI (designer)
EVI SIMEONIDOU (copywriter)
TYPOGRAFIO PLETSAS - KARDARI (printing house)
ANTHONY KATRAKAZIS (photographer)
The new logo is a synthesis of simple shapes symbolizing freedom, new horizons and a new way of thinking outside the box.
Elegant and optimistic, it shows an abstract seagull, typical of Greek summer, escaping the strict boundaries of the frame and flying away towards the blue skies. In other words, it shows how Easy Hotelier helps hotel units transform themselves into something bigger and more profitable, moving forward and escaping all the things that keep them still.
The use of lowercase letters implies friendliness, directness and easy approach whereas the blue color symbolizes the blue skies of Greece, the sea and the blue ink of successful business agreements.
The main corporate identity colors are three: white for the letterheads, gray for the envelopes and blue for the laminated business cards, with embossed logo.
The visual language focuses on the blue of the sky and the sea, as well as the illustration of seagulls, reinforcing the original branding concept of freedom and new horizons.