Logo redesign, corporate identity, leaflet and website for an NGO for young refugee boys.
Faros is a non-profit organization in Greece that provides humanitarian care and support to unaccompanied children and refugee youth.
NON PROFIT ORGANISATION
DESPINA AERAKI (creative director, designer)
KATERINA VOUTSINA (journalist)
ANGELIKI ANAGNOSTOPOULOU (photographer)
TIM COOMAR (front & back-end developer)
Typografio Pletsas - Kardari (printing house)
“f” is for “faros” which means “lighthouse” in Greek, lighting the way of those children towards optimism and security. The logo is designed by hand with a single stroke of the pen, as a children’s game. Our inspiration is the lighthouse itself, thus, “f” is wider on top depicting its dazzling light, while the vertical axis is slightly inclined -as in real lighthouses. The thick and solid base represents how safe these children feel under faros’ protection and unique actions.
For the personnel’s business cards we wanted to highlight the unique identity of “faros” while empowering the voice of those children. Our ambition was to create a bond between them and the recipients of the cards. So, we decided to use the boys’ handwritten notes in their language/dialect and even keep their scribbles. The words depicted on the recycled cards are the values of Faros NGO: integrity, encouragement, compassion, respect and friendship.
Printed on 10×15 recycled paper and on high quality munken paper, “faros” brochures & leaflets present the actions and the accomplishments of the NGO. Side A is filled with children’s pictures while on “faros”, whereas side B contains their gratitude, thoughts and expectations. Moreover on side B there are facts and statistics regarding refugee children travelling alone.
When we were designing the dynamic website for “faros”, we had in mind the endless trip of those children from their countries to Greece. This trip is depicted through the thin blue line on the menu that reminds a trail. The same blue line is present in all website pages from top to bottom. Color codes, typography and aesthetics are based on our “faros” brand guidelines.