Despina Aeraki (creative direction/ designer)
Evi Simeonidou (naming)
Elias Prapas (3D artist)
Flyence is a synthesis of words. The name combines the two words Fly and Science which also spark the creation of the tagline of the Academy: The Science of Flying. The first part of the word clarifies that we are talking about the aviation sector, whereas the second part focuses on professionalism and discipline. The sound of the brand name is pleasing to the ear, with a beautiful “flow” that reminds the wind blowing.
The logo depicts an airplane while taking off, designed from the first letter “f” of the brand name. By rotating the letter “f” and transforming it into an airplane, the academy name is depicted in a simple and extroverted way, following strictly minimal and modern aesthetics. At the same time, the logo looks like a check mark of a successful evaluation. Also, it symbolizes the trainees’ journey towards the future, looking ahead.
The design is center-aligned with curved and lower case letters that are friendly to the eye, whereas the italics depict the movement and the sense of flying.