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Flyence

2020
-
2022
Deliverables
CREATIVE DIRECTION, NAMING, LOGO, BRAND GUIDELINES, BRAND IDENTITY, PHOTOGRAPHY, Aircrafts, Uniforms, Video

Flyence is a Greek Aviation Academy that focuses on delivering the best quality of pilots in the least time required. It focuses on quality over quantity and it aims to ensure optimal personal and interactive training.

Awards
Industries

Aviation

Education

Credits

Despina Aeraki (creative direction/ designer)

Evi Simeonidou (naming)

Elias Prapas (3D artist)

Anthony Katrakazis (photographer/ videographer)

Eirini Steirou (videographer/ director)

Dimitris Economopoulos (jewellery designer)

Paul Theofanous (motion graphics)

naming

Flyence is a synthesis of words. The name combines the two words Fly and Science which also spark the creation of the tagline of the Academy: The Science of Flying. The first part of the word clarifies that we are talking about the aviation sector, whereas the second part focuses on professionalism and discipline. The sound of the brand name is pleasing to the ear, with a beautiful “flow” that reminds the wind blowing.

brand identity

For this international brand we created a series of applications which communicate the visual language in a direct way.

First of all, we designed the corporate identity for a number of applications: stationary (cards, letterheads, envelopes, receipts, invoices), lanyards, pilots’ IDs, mobile phone/tablet cases, students’ diplomas.

In all the applications we mainly used the brand colors -beige and black- to interpret the prestigious and professional character of the academy.

academy

We also branded Flyence’s offices: from the reception area and the meeting-room to the wayfinding and the signage of the academy.

uniforms

We also felt pride and joy by delivering a long and demanding list, which included: custom made pilot wings and epaulettes (for all ranks), tie clips, pins and pilot uniforms for men and women (shirts, trousers, ties, jackets, belts, etc.).

aircrafts

The biggest challenge of all was to design and implement the brand’s visual language on the academy’s aircrafts.

Keeping all the brand guidelines -fonts and colors – we placed the aircraft registration numbers in the relevant places, using bold typography, as visual elements on the aircraft surface.

At the same time, we “winked” at those watching the fleet taking-off from the ground, by communicating the academy’s URL on the aircraft’s “belly”.

It was an uncommon canvas for us, but we learned a lot on this long journey, as we combined business and pleasure!