Flyence
Flyence is a Greek Aviation Academy that focuses on delivering the best quality of pilots in the least time required. It focuses on quality over quantity and it aims to ensure optimal personal and interactive training.
Aviation
Education
Despina Aeraki (creative direction/ designer)
Evi Simeonidou (naming)
Elias Prapas (3D artist)
Anthony Katrakazis (photographer/ videographer)
Eirini Steirou (videographer/ director)
Dimitris Economopoulos (jewellery designer)
Paul Theofanous (motion graphics)
Flyence is a synthesis of words. The name combines the two words Fly and Science which also spark the creation of the tagline of the Academy: The Science of Flying. The first part of the word clarifies that we are talking about the aviation sector, whereas the second part focuses on professionalism and discipline. The sound of the brand name is pleasing to the ear, with a beautiful “flow” that reminds the wind blowing.
The logo depicts an airplane while taking off, designed from the first letter “f” of the brand name. By rotating the letter “f” and transforming it into an airplane, the academy name is depicted in a simple and extroverted way, following strictly minimal and modern aesthetics. At the same time, the logo looks like a check mark of a successful evaluation. Also, it symbolizes the trainees’ journey towards the future, looking ahead.
The design is center-aligned with curved and lower case letters that are friendly to the eye, whereas the italics depict the movement and the sense of flying.
For this international brand we created a series of applications which communicate the visual language in a direct way.
First of all, we designed the corporate identity for a number of applications: stationary (cards, letterheads, envelopes, receipts, invoices), lanyards, pilots’ IDs, mobile phone/tablet cases, students’ diplomas.
In all the applications we mainly used the brand colors -beige and black- to interpret the prestigious and professional character of the academy.
We also branded Flyence’s offices: from the reception area and the meeting-room to the wayfinding and the signage of the academy.
We also felt pride and joy by delivering a long and demanding list, which included: custom made pilot wings and epaulettes (for all ranks), tie clips, pins and pilot uniforms for men and women (shirts, trousers, ties, jackets, belts, etc.).
The biggest challenge of all was to design and implement the brand’s visual language on the academy’s aircrafts.
Keeping all the brand guidelines -fonts and colors – we placed the aircraft registration numbers in the relevant places, using bold typography, as visual elements on the aircraft surface.
At the same time, we “winked” at those watching the fleet taking-off from the ground, by communicating the academy’s URL on the aircraft’s “belly”.
It was an uncommon canvas for us, but we learned a lot on this long journey, as we combined business and pleasure!