Onefoot
Logo, naming, corporate identity, packaging and website for a snail farm.
Onefoot is a snail farm in Greece dealing with the breeding and trading of snails.
Food products
Despina Aeraki (Creative Director/ Designer)
Yiannis Tsortanidis (Naming)
Georgios Makkas (Photographer)
Christos Christopoulos (Photographer)
Danae Stamataki (Front-end Developer)
Giorgos Kostas (Back-end Developer)
Harris Tzanis (Copywriter)
DESIGN AND DESIGN BOOK OF THE YEAR VOL.7- AGENCE MARC PRAQUIN, 2014
ΕΒΓΕ! - GRAPHOPRESS, 2013
DESIGN AND DESIGN BOOK OF THE YEAR VOL.6- AGENCE MARC PRAQUIN, 2013
Snails slide around on a single foot. Their long muscle helps them grip and push themselves along the ground. That’s why we named the brand “one foot” keeping also in mind the possible expansion of the business into further ventures under the same name.
We combined the two words “one” and “foot” into one “onefoot” and we based the logo design on clean-cut typography. Simple and clear.
There are two sides in every onefoot story: the black and the white. Black color is used for the general information on snails, while white color is the canvas for company’s information.
On business cards and folders a local UV varnish has been applied resembling the trace of a snail.
We also designed a series of black and white t-shirts, with a huge logo on the shoulder.
The bilingual leaflet is consisted of a series of small cards bound by a thin chain. Two types of paper are used, one of which refers to the color of the soil and the natural element connected to snails and their habitat. As part of the branding, typography and black & white backgrounds are applied.
For the packaging we used recycled paper as a direct reference to soil, a structural element in the branding of onefoot. The see-through box is covered on top by a 50cm-width paper sleeve, where side A features essential information about the product while Side B features two cooking recipes. On the little sack of 1 & 5 kilos, a black & white label is attached with a black cord, whereas the snail “trail” element is used again.
Maintaining the aesthetics of the brand identity on home page, we use random, small informative phrases about snails. With the text running on a 3-column layout, as in newspapers, and with beautiful full-frame photographs on each section, we achieved a tasteful and elegant look and feel.
We divided the website on two basic categories: the “menu me!” where we included elements referring to the company (e.g. farms, contact) and the “snail me!” where general information about snails is communicated. An effective way of making it sufficiently informative, while keeping the design minimal and elegant.