Opus 4 is a company that designs and creates fine handmade contemporary jewelry inspired by fashion and Greek nature and art.
Despina Aeraki (creative director/ designer)
Eftihios Vavourakis (front & back-end developer)
Yorgos Kokolakis (e-shop analyst)
The challenge for the rebranding of the logo was to keep the existing symbol intact while using new typography, color palette and brand guidelines. ⠀
The color palette echoes the philosophy of the Greek brand. Beige and gold brings to mind the materials used for jewelry making, while turquoise represents the typical summer color of Greek sea and bright sky.
Edge coloring and hot foil stamping elevate the business cards’ visual and highlight the brand’s premium qualities. ⠀
Each concept is presented into a two-page spread using different layouts, styles and fonts.
Flyers with different photos used as card postal presenting Opus 4 fine jewelry. A small give away for visitors and customers.
Design for a custom-made stand in a triangle shape, with gold hot foil print on the outside and gold ink on the inside. Made for the flyers and placed besides Opus 4 jewelry at the shop windows.
Shopping bags with beige satin ribbon handles that look like gold and tissue paper for wrapping jewelry
Creative direction and project management for the two different e-shops (B2B and B2C) of Opus 4, formed under the same creative umbrella.
Part of the home page of the B2C e-shop.