Thearis
Health
Medical
DESPINA AERAKI (creative director/ designer)
KONSTANTINA BENAKI (designer)
PAUL THEOFANOUS (designer)
EVI SIMEONIDOU (naming/ copywriter)
SOFIA LAZARIDOU (translator)
MICHAEL AERAKIS (web developer)
TYPOGRAFIO PLETSAS - KARDARI (printing house)
ANTHONY KATRAKAZIS (photographer)
When searching for the perfect name for this Gynecology Clinic, our goal was to find a word that was simple, memorable and held deep significance. We wanted women to feel secure and confident, knowing they have a medical team by their side that listens to their concerns and respects their wishes throughout every stage of their life.
In our pursuit, we embarked on a path that led us away from the traditional English terms “Gynecologist” and “Obstetrician”. Instead, we created an acronym, a new word that combines three Greek terms closely tied to our client’s philosophy: Θεραπεία (Therapy), Αρμονία (Harmony), Ισορροπία (Balance). In Greek, this name evokes the image of a female deity exuding gentleness, grace, and strength.
For the logo design, our intention was to create something simple, symbolic, minimalistic and abstract, yet imbued with a sense of inner power and feminine grace. To achieve this, we fused the distinctive elements of a woman’s body, including its curves, with the Greek letter Θ (theta), the first letter of the brand name. By utilizing negative space, we accomplished an elegant and considerate representation of a woman’s nude form, conveying discretion and respect.
The corporate identity materials encompass an envelope, letterhead, two-tone card and an A5 pad. These printed materials are meticulously crafted on special Colorplan papers, which possess a consistent texture but offer different delicate shades. This selection aligns harmoniously with the female psyche and the world of well-being. In each application, the corporate elements have been arranged in such a way to form a diagonal pattern reminiscent of the shape of the logo. The tagline is elegantly incorporated on the second side of the letterhead and envelope, adding a touch of sophistication.
The cards feature a three-fold lamination in colors of beige and light gray, printed with two shades.
Inspired by the Concrete Poetry, we created visuals with texts that revolve around women’s health topics such as self-examination and prevention. These texts are written in the brand’s font and strategically positioned on the paper, forming characteristic points of the female body. This artistic approach not only enhances the visual appeal but also conveys meaningful messages relating to women’s well-being.
Applying the brand guidelines, such as colors and typography, we created an elegant, user-friendly and bilingual website. The homepage showcases all the services of the gynecology clinic within a canvas, with the protograms of each service appearing in parentheses. The same canvas design is carried over to the internal pages, allowing for a comprehensive analysis of the services offered. To maintain consistency, all photos featured on the website are presented in black and white, seamlessly blending with the brand’s three signature colors.