Pralines
Crepaland is the largest crepe chain in Greece and one of the largest in Europe. It is a strong brand with great recognition and fanatical friends. It has its own workshop where innovative mixes for crepes, waffles and pancakes are produced, as well as delicious praline spreads.
FOOD PRODUCTS
DESPINA AERAKI (creative director/ designer)
PAUL THEOFANOUS (designer)
KONSTANTINA BENAKI (designer)
EVI SIMEONIDOU (copywriter)
ANTHONY KATRAKAZIS (photographer)
To create the 6-packs of Crepaland Pralines, we sought inspiration from the distinct flavors of each praline. We transformed the English initials of each key ingredient into bold typography, adorning the packaging visuals with a creative fusion, while the ingredients, nuts and fruits inspired each label’s color code. With a simple and minimal design, we created the Crepaland Pralines Line that stands out from the competition and invites us to taste it.