Lemonis X-mas
Lemonis, a traditional family bakery in Greece with a rich history, was transformed through a comprehensive rebranding that we undertook, giving it a modern and dynamic image. Our goal was to blend tradition with contemporary elements, while preserving its warmth. The highlight of the branding transformation was the Christmas campaign, where the magic of the season met the authentic flavors of Lemonis – Modern Bakery.
FOOD SERVICES
DESPINA AERAKI (creative director/ designer)
CHRISTOS PANAGIOTOU (motion graphic/ designer)
PAUL THEOFANOUS (designer)
KONSTANTINA BENAKI (designer)
ANTHONY KATRAKAZIS (photographer)
With a festive spirit, and using the visual language we created, we designed four Christmas figures -symbols of the season- inspired by the bakery’s products. A luscious tart and a spinach pie transformed into Santa Claus. A donut became the Christmas reindeer. A muffin represented the Christmas tree and a cookie, along with another donut, took the shape of a snowman.
The campaign embraced every aspect of the brand, with the festive figures appearing across packaging, staff uniforms, and the bakery’s social media platforms, while the hashtag #MeetTheChristmasFamily tied it all together, reinforcing the message of family warmth and holiday cheer.
These figures were linked with well-known and beloved Christmas songs, adding a familiar and emotional dimension to the campaign. The campaign was completed when the figures came to life, as we created four unique animations, which are presented on the company’s social media, inviting the audience to celebrate this Christmas.