PCC
PCC is a healthcare software company, bridging the gap between patients, doctors and pharmaceutical companies. Our task for PCC was to completely rebrand the company -from the name of its visual identity-, radically changing its positioning in the market.
Technology
Health
DESPINA AERAKI (creative director/ designer)
PAUL THEOFANOUS (designer)
EVI SIMEONIDOU (naming)
YIANNIS KONSTANTAKOPOULOS (web developer)
TYPOGRAFIO PLETSAS - KARDARI (printing house)
ANTHONY KATRAKAZIS (photographer)
A crucial need of the company was to acquire a name which would describe its nature.
For this reason, we kept the original and established PCC acronym, changing it from “Patient Compliance Centers” to “Personalized Care Consulting”. A change that provided a friendlier approach with emphasis on care. For the tagline, we created the phrase “Improving quality of life”, giving even more descriptiveness
Inspired by the bauhaus aesthetic, the logo was designed through geometric shapes, with the rectangle and the circle predominating.
For these shapes, we imagined a chain that changes height, reminiscent of a cardiogram or a human chain that stretches from patient to doctor.
Thus, the letters PCC were transformed into quadrants of the circle and part of the parallelogram. Reminiscent of the elements of DNA, the logo fully hides the brand name and reflects its values.
PCC’s corporate identity was designed with absolute consistency in its visual language, emphasizing on paper. The purple color played an imposing role, with the gray color creating a game of contrasts. Applying this contrast to envelopes, cards and letterheads, gave the brand a modern and pleasing touch. The logo is distinct and geometrically balanced in every placement, while a minimal aesthetic continues to prevail, broken only by the intense coloring.
Evolving the visual identity through a canvas of geometric harmony, we created a minimalist, bold design that communicates the evolution and technological excellence that characterizes the brand.
Finally, the choice of the purple color as dominant, differentiates the company from the competition, without deviating from the industry standards of the medical sector.
The combination with gray color creates an elegant and balanced visual effect, while their contrast adds depth and sense of modern aesthetics.
For the creation of the website we relied on the visual identity, using the color purple and distinctive visual compositions of squares, circles, semicircles, etc.
The site was built with ease of navigation in mind, which manages to provide the visitor with all the necessary information, while at the same time capturing the distinct identity of PCC.