Rock Marine
Rock Marine is a brand offering premium boats with exceptional design, combining luxury, speed, and comfort. The objective was to redesign the logo as well as the overall look and feel of the brand.
BOAT BUILDING
DESPINA AERAKI (creative director/ designer)
PAUL THEOFANOUS (designer)
KONSTANTINA BENAKI (designer)
EVI SIMEONIDOU (copywriter)
YIANNIS KONSTANTAKOPOULOS (web developer)
TYPOGRAFIO PLETSAS - KARDARI (printing house)
ANTHONY KATRAKAZIS (studio photographer)
DIMITRIS MANIATIS (photographer)
R and M. The two initial letters of the name Rock Marine become the driving force. Abstract and discrete, but always there. Sometimes, they remind us of constellations, which use imaginary lines to help sailors orient themselves in the night sky. Other times, they remind us of sea waves, as depicted in ancient amphorae of the Cyclades. However, the sky and the sea will always remind us of the eternal Greek summer, full of simplicity and authenticity.
For the logo design and the development of the visual language, we created a grid based on the “architectural designs” of the boats. The creation of the logo was also based on the grid, where the symbol “>” (which means “greater than” in mathematical terms), is repeated 4 times and rotated 90 degrees, with the typography combining acronyms with distinctive curves. At the same time, the R symbolizes the bow, while the M symbolizes the waves on which the boat travels. The gray shade we chose comes from the fenders of the boats, emphasizing the logo and maintaining a bold, serene aesthetic.
CRAFTING SEA DREAMS.
The tagline is inspired by the fact that Rock Marine doesn’t just build RIB boats. It puts all its artistry, craftsmanship, and passion into creating life-changing experiences for future owners. It designs dream-like vessels and brings to life a desire that, deep down, we all share: to spend some time away from everything and everyone, with no plans and no obligations. Just us, the sky, and the sea.
For the corporate identity, we created custom envelopes on special papers, letterheads and business cards, emphasizing detail and quality. We also designed three single-page brochures, one for each boat model, highlighting the aesthetics of Rock Marine.
Rock Marine’s visual language captures the brand’s connection to the sea, the sky and the Greek heritage. To capture this nautical identity, we tapped into their “architectural” designs, creating a canvas that served as a guide for the development of the visual language, with each element drawing inspiration from the geometry, functionality and aesthetic perfection of the boats. Every line, curve and symbol is reminiscent of the waves of the sea, completing the serene aesthetic of the brand.
The Rock Marine website was designed following the brand guidelines we created. Clean, functional and inspired by the brand’s DNA itself, it offers a unique browsing experience. With the dominant color, the dark gray that we chose for the brand, it highlights the photos and videos, while even the smallest detail – such as the accompanying icons – were designed based on the overall aesthetic, offering a unified and harmonious experience for the user.